Not just a look—our future vision

When we began exploring this rebrand, one thing was clear: this was never just about a new name or logo. It’s about deepening the way we connect with the professionals who trust us to power their work every day.

At 8am, our strategy starts and ends with you—our customers. You’ve told us what matters most: clarity, confidence, and technology that helps your business thrive. This brand change reflects our intent to deliver exactly that—a more connected, more purposeful experience wherever you meet us.

The 8am brand brings alignment and energy to everything we do—how we speak, how we show up, and how we support you from your very first interaction with us to every milestone along the way.

We’re not changing for change’s sake. We’re making it simpler and easier to see who we are, what we stand for, and how we can help you move your business forward.

Meeting you where you work

Our goal is simple: be where our customers are—online, in your communities, and across every stage of your professional journey. Through new content, better experiences, and a unified platform built specifically for professionals, we’re creating more ways to help you focus on what you do best.

Investing in more value for professionals

This rebrand also marks the start of new investments—partnerships, integrations, and resources designed to help you engage with us more easily and get more out of our platform. From updated brand assets to product enhancements, everything we’re building is aimed at one outcome: helping you keep moving forward.

A commitment to connection and growth

8am isn’t just our new name—it’s our commitment to you. It gives us the momentum to build stronger relationships, connect more meaningfully, and deliver greater value in every interaction.

This is just the beginning, and we’re excited to take this journey with you. Welcome to 8am.