If you’re not yet using generative artificial intelligence (AI)in your practice, now’s the time to start. Data from the 8am™ 2025 Legal Industry Report shows that AI has been adopted by nearly a quarter of law firms and is changing the way they operate. From streamlining internal processes to onboarding new clients, AI is helping legal professionals save time, increase efficiency, and improve client service.
Not sure where to start? You’re in luck! This post highlights 10 practical ways lawyers are using AI for law firm management and marketing. You’ll learn how AI can help with drafting policies, designing training exercises, generating website content, and more.
If you’re interested in additional AI use cases for law firms, this post is the third in a series. In earlier posts, I shared:
10 practical ways lawyers are using generative AI for trial preparation and drafting (Part 1)
10 more AI use cases for lawyers: Research, writing, and law firm management (Part 2)
Taken together, these three blog posts offer practical use cases from my recent ABA TECHSHOW presentation with attorney Greg Siskind, 60 AI Use Cases in 60 Minutes.
Implement AI into your firm, and efficiency follows
According to data from our 2025 Legal Industry Report, lawyers are expanding how they use AI. They’re not simply drafting short letters or emails; they’re relying on AI to support marketing efforts and firm operations, too.
According to the report, legal professionals are already using AI in legal marketing to draft blog posts, generate social media content, and support marketing and branding efforts. Rather than experimenting with AI, they’re incorporating it into their daily marketing workflows.
Lawyers are also turning to AI to run the business side of their firms for tasks related to firm management, business planning and development, and the analysis of firm data and matters. The results speak for themselves: 61% of firms reported improved efficiency after adopting AI, with the majority of legal professionals saving five or more hours per week on routine work. Looking ahead, firms expect even bigger gains from AI that include reducing overhead, cutting costs, and increasing productivity.
Interested in putting AI to work in your firm? Below you’ll find ten ideas to support your firm's marketing and law firm management efforts, along with an AI-based arbitration resource.
But before jumping in, remember that when choosing and using AI in your practice, proceed carefully and ensure that you fully understand your ethical obligations. For example, never input sensitive client data into consumer-grade platforms, and carefully review AI-generated output for accuracy.
With those caveats in mind, here are ten new ways to put AI to work.
10 more use cases
1. Draft your firm’s policies and procedures manual
Use case: Generate drafts of firm policies and procedures for review and implementation.
Prompt: “Create a draft section of the firm’s policies and procedures manual for handling client confidential information.”
2. Create tasks for employee training
Use case: Generate tasks or exercises for training staff or interns.
Prompt: “Create a training task for a new paralegal to practice drafting a complaint in a civil litigation case.”
3. Generate website content
Use case: Develop engaging and relevant content for a law firm’s website.
Prompt: “Generate a compelling ‘About Us’ page for a family law practice, emphasizing experience, compassion, and client-centered service.”
4. Translate web pages into multiple languages
Use case: Translate legal content on the firm’s website for a wider audience.
Prompt: “Translate this page of legal resources about divorce law into Spanish, ensuring accuracy and clarity for a Spanish-speaking audience.”
5. Marketing scripts for videos
Use case: Write scripts for promotional videos or client testimonials.
Prompt: “Write a script for a 90-second promotional video for a law firm specializing in estate planning.”
6. Post ideas for social media
Use case: Generate creative and engaging social media post ideas.
Prompt: “Suggest five engaging social media post ideas for a law firm specializing in family law.”
7. Draft marketing copy
Use case: Create persuasive marketing materials to attract clients.
Prompt: “Write a short marketing email introducing the firm’s new services for personal injury clients.”
8. Draft law firm newsletter
Use case: Draft a newsletter to keep clients informed about legal trends, firm updates, and relevant legal developments.
Prompt: “Write a newsletter for a law firm specializing in employment law, including updates on recent case law, new regulations, and firm news.”
9. Blog post ideas and outlines
Use case: Generate blog topics and structured outlines for blog posts.
Prompt: “Suggest blog post ideas for a law firm focusing on immigration law, including outlines for each post.”
10. Arbitration
See the American Arbitration Association’s AAAi Chatbook for arbitration case prep and presentation. This AI tool allows you to ask questions and receive quick, tailored answers at every stage - from drafting clauses to navigating post-award steps.
How will your law firm use AI?
With that final tip, we’re wrapping up this three-part series of 30 AI use cases for law firms. From trial prep to marketing, these examples show just how versatile generative AI can be in a modern law practice.
By experimenting with AI, you’ll identify ways to increase efficiency firmwide, creating more time to focus on improving client service, enhancing strategy decisions, and supporting firm growth.
Curious how legal-specific AI tools can save you time? Learn more about 8am MyCase, which helps you draft policies, generate marketing materials, summarize documents, and more—right from your daily workflow.