Austin, TX (August 19, 2025) — 8am, formerly AffiniPay, announced the launch of its new brand reflecting the company's evolution into a unified business platform for professionals. This new identity represents the company's move to bring together its software, solutions, and integrated tools under one brand, making it easier for lawyers, accountants, and client-focused professionals to engage with everything they need to run their business, in one place.
For over 20 years, the company has helped law firms and accounting practices manage payments and simplify daily operations. As customer needs have evolved, so has the company's technology offerings. Now, as 8am, the platform includes integrated practice management, payments, AI, embedded fintech and other essential tools that help professionals run their business more efficiently. These new innovations will enhance the experience customers know and trust, while continuing to deliver the services they count on to simplify operations and grow their business.
The Future of 8am
8am provides connected, innovative solutions that simplify operations, ensure compliance, and fuel profitable growth. The 8am platform is purpose-built to help professionals run a better business, starting from the first hour of every workday.
Today, 8am supports more than 250,000 professionals in the U.S. and Canada, has achieved 217% revenue growth over the past three years, and employs over 600 people across its Austin and San Diego offices.
This news comes ahead of 8am's inaugural conference, Kaleidoscope, which will be held September 2-4, 2025, in Austin, Texas. Professionals can register now at Kaleidoscope to secure a spot and be among the first to experience the new brand in action.
About 8am (formerly AffiniPay)
Founded in 2005, 8am is a professional business platform purpose-built to meet the needs of legal, accounting, and other client service professionals. The 8am platform includes 8am LawPay, 8am CPACharge, 8am MyCase, 8am CasePeer, 8am DocketWise—providing integrated solutions for every stage of the professional services lifecycle. Recognized for 14 consecutive years on the Inc. 5000's list of fastest-growing companies, 8am empowers more than 250,000 professionals across North America with the most trusted, innovative technology to deliver world-class outcomes for their clients and their firms. To learn more, visit 8am.com.