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AffiniPay Appoints Leslie Witt as Chief Product Officer

May 5, 2025 | 2 min read
  • 8am Communications Team Avatar
    By 8am Comms Team

This press release was originally issued under the AffiniPay name. It is provided here for historical reference. All references to “AffiniPay, LLC” or “AffiniPay” herein mean “8am, LLC” or “8am”, respectively.

Austin, Texas (May 5, 2025) -- AffiniPay, a leader in legal practice management software, integrated payments, and solutions for professionals, is proud to announce the appointment of Leslie Witt, former executive at Headspace and Intuit, as the company’s new Chief Product Officer. Witt will be responsible for leading the company’s product transformation and strategy for leading solutions LawPay, MyCase, CASEpeer, Docketwise and CPACharge.

“We are incredibly excited to welcome Leslie to the AffiniPay team,” said Dru Armstrong, Chief Executive Officer of AffiniPay. “She brings a powerhouse combination of product vision and strategic insight that will play a key role in shaping what’s next and delivering even greater value to our customers and their clients.”

Leslie Witt brings over two decades of experience in leading product teams, delivering customer-centric solutions, and driving operational growth across diverse industries. Most recently, she served as the Chief Product & Design Officer and Consumer Channel Leader at Headspace, where she led teams in creating innovative, user-centered products. Her experience spans product, content, brand, and go-to-market strategies, and her initiatives have impacted tens of millions of users worldwide.

Witt has extensive experience in the financial technology space, including advisory roles at FreshBooks, a leading small business invoicing and accounting platform. She previously held senior positions at Intuit, where she led global design, research, and innovation initiatives focused on small business solutions. Witt also founded the ‘Design for Money’ practice at IDEO, collaborating with major financial institutions, including Visa, Wells Fargo, MetLife, and the Gates Foundation, to drive innovation in the financial sector.

“I’m thrilled to join a company with such a strong reputation for innovation and customer-focused product solutions”, said Leslie Witt, Chief Product Officer of AffiniPay. “I look forward to collaborating with the talented teams at AffiniPay to amplify our impact and continue to set new standards of excellence while helping our customers achieve greater business success.”

This appointment underscores AffiniPay’s commitment to providing professionals with innovative technology to drive better business results. This addition follows the appointment of Nathan Waite as Chief Revenue Officer earlier this year.

About 8am (formerly AffiniPay) Founded in 2005, 8am is a professional business platform purpose-built to meet the needs of legal, accounting, and other client service professionals. The 8am platform includes 8am LawPay, 8am CPACharge, 8am MyCase, 8am CasePeer, 8am DocketWise—providing integrated solutions for every stage of the professional services lifecycle. Recognized for 14 consecutive years on the Inc. 5000's list of fastest-growing companies, 8am empowers more than 250,000 professionals across North America with the most trusted, innovative technology to deliver world-class outcomes for their clients and their firms. To learn more, visit 8am.com.

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