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Building Economic Resilience: How Law Firms Can Stay Profitable When Markets Shift

Airing January 12, 2026 at 12:00 pm CT

In today’s unpredictable economy, law firms and accounting firms are navigating rising operational costs and shifting client behavior. Even established firms can feel the strain when markets swing.

This 60-minute webinar is designed to help firm leaders build true economic resilience.

Join Kelley Brubaker, CPA, for a session designed to help you:

  • Spot early economic signals that can impact firm revenue

  • Strengthen cash flow and protect margins during uncertainty

  • Use forecasting and budgeting to make smarter decisions

  • Apply resilience strategies top-performing firms rely on

Who should attend: Managing partners, firm administrators, operations leaders, legal CFOs and finance managers, solo and small firm owners seeking greater financial stability.

  • Kelley Brubaker
    By Kelley Brubaker
Kelley Brubaker, CPA and Owner, Profit Scale Thrive

What you’ll learn at this webinar: 

  • The early economic signals that most directly affect firm revenue

  • How to evaluate profitability and service mix when conditions change

  • Where margin leaks tend to hide—and how to correct them

  • Cash-flow strategies that increase stability during uncertainty

  • Forecasting and budgeting tools for smarter, faster decision-making

  • Resilience playbooks used by financially strong firms


Market shifts change how clients spend, what services they prioritize, and what they expect from their attorneys and accountants. To stay ahead, firm leaders need visibility into the economic indicators and internal metrics that signal risk or opportunity early.


Protect profitability and cash flow when markets move  

Resilient firms don’t wait for disruption to hit. They put systems in place that surface profitability early, expose hidden inefficiencies, and strengthen cash flow before pressure mounts.


Use forecasting to stay in control

Forecasting isn’t about perfect predictions. It’s about planning with confidence. When you can model scenarios early, you can prioritize better, avoid reactive cuts, and keep your firm positioned for growth.


Build a stronger financial foundation for whatever comes next 

By the end of this webinar, you’ll know how to:

  • Track the indicators that influence firm performance

  • Improve profitability visibility and stop margin erosion

  • Strengthen cash flow and operational agility

  • Forecast and budget for smarter decision-making

With the right systems in place, firms can stay profitable through volatility—and be ready for what’s next.

Presenter
Kelley Brubaker

Kelley BrubakerCPA and OwnerProfit Scale Thrive