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FAIR Practice: Affordability as a Growth Strategy

Airing February 5, 2026 at 12:00pm CT

Fewer people can afford full legal representation, and firms are feeling it through lower conversion, tougher money conversations, and missed opportunities. At the same time, demand for accessible legal services continues to grow, putting pressure on billing models that no longer fit today’s reality.

In collaboration with Access Legal, this webinar introduces the FAIR Practice™ model and explores how firms can turn affordability into a strategic advantage by expanding access, building trust earlier, and supporting sustainable growth without discounting value.

Register now

  • Jenn Johnson
    By Jenn Johnson
  • James Bogatay
    By James Bogatay
Headshot of Dave

What you’ll learn at this webinar:

  • How to convert more qualified clients by rethinking affordability, not discounting

  • How the FAIR Practice model expands access while protecting your value and control

  • How to lead money conversations with confidence and earn trust faster

  • How modern payment tools turn accessibility into predictable, sustainable revenue

Understanding today’s access to justice gap

For decades, full legal representation was the norm. Today, only 23 percent of people have an attorney. Upfront retainers of $3,500 to $10,000 have made legal help inaccessible for millions of middle-income households, even those earning steadily. The barrier isn’t the willingness to pay; it’s the cost of entry.

The FAIR practice model

The FAIR Practice model gives firms a practical way to serve more clients without giving up revenue. By offering smaller retainers, automated recurring payments through 8am™ LawPay, and integrated practice management tools like 8am MyCase, firms can create more accessible entry points while improving cash flow, strengthening collections, and reducing administrative work.

By modernizing billing and operations, FAIR helps firms grow sustainably while meeting their ethical responsibility to expand access to justice.

Ethical foundations for FAIR

The FAIR Practice model is grounded in the core professional duties outlined in the ABA Model Rules. It supports ethical, client-centered representation by reinforcing:

  • Rule 1.2: Limited scope representation

  • Rule 1.4: Clear, timely communication

  • Rule 1.5: Reasonable and transparent fees

  • Rule 1.15: Proper safeguarding of client funds

Through informed consent and clear fee agreements, FAIR helps firms stay compliant while encouraging thoughtful innovation in how legal services are delivered.

Frequently asked questions

Who should attend this webinar?

This webinar is designed for SMB law firm owners, managing attorneys, and legal professionals looking to improve conversion, modernize billing, and expand access to justice without discounting value.

What will I walk away with?

You’ll leave with a clear understanding of the FAIR Practice model, practical ways to structure affordable representation, and real examples of how payment tools support sustainable growth.

Is this webinar focused on ethics or operations?

Both. You’ll explore the ethical foundations of FAIR alongside practical business and payment strategies you can apply immediately.

How does technology fit into FAIR?

Modern payment tools make flexible fee structures possible by reducing overhead, improving collections, and supporting recurring or phased payments.

Learn how affordability can work for your clients and your firm.

Register now and reserve your spot.

Presenters
Jenn Johnson

Jenn JohnsonCo-Director of EducationAccess Legal

James Bogatay

James BogatayCo-Director of EducationAccess Legal