What you’ll learn at this webinar:
Understand the purpose and structure of the three core financial statements:
Balance sheet
Profit and loss statement
Statement of cash flows
Distinguish between profitability and cash flow
Recognize how financial reports interrelate
The numbers that drive your firm
We’ll walk through the three core financial statements, breaking down what matters most for law firms and how each report contributes to a complete financial picture.
You’ll also learn how to interpret key components like revenue, expenses, assets, liabilities, and equity without getting lost in accounting jargon.
Turn financial insight into better decisions
We’ll show you how profit and cash flows work together within your firm’s financials, and why understanding that relationship is key to running a healthy firm. Through practical examples and a simple monthly review framework, you’ll leave with a clear process you can apply immediately to evaluate performance and plan ahead.
Presenter
Kelley BrubakerCPA and OwnerProfit Scale Thrive
Meet Kelley Brubaker, CPA. As the owner of Profit Scale Thrive—an Akron, Ohio-based accounting and advisory firm, she partners with law firm owners so they achieve overflowing profits, scaled growth, and thriving lives. As a Fractional CFO, Kelley helps clients understand their numbers, focus on the metrics that matter, spot areas for improvement, celebrate successes, and create effective strategies to increase profitability and reach the firm’s goals. Kelley’s first step with new clients? Encouraging them to break up with their Profit & Loss Statement because she knows there are better ways to manage a law firm. Kelley hosts the “Your Profitable Law Firm” podcast, and she is the author of the book “Stop Struggling and Start Thriving: A Guide To Transform Your Law Firm”.